Loading ...
Kevin Filliter/Jaimes Zentil, art directors
Craig McIntosh, writer
Mark Mason/Patrick Scissons, associate creative directors
Ian MacKellar, executive creative director
Harolds Gaikis, production designer
Beatrice Bodogh, producer
BBDO Toronto, ad agency
smart Canada, client

Mercedes Benz has promoted the Smart Car for Two in Toronto with ambient stunts, focusing on the car’s ability to park anywhere. We created an oversized bike lock and a giant shoe horn to attach to the Smart Car as it was placed in tight spots around the city. 'Fits into Tight Spaces' encourages onlookers to visit thesmart.ca. Just like your favorite pair of shoes, the smart car can comfortably fit into any lifestyle.

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In