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Chris Sorensen, photographer
Jean Robaire, art director/creative director
Betsy Jablow, producer
BBDO New York, ad agency
Genentech, client

“From a breast cancer awareness campaign encouraging African American women to team up to get mammograms. The image was used for print ads, posters, OOH and web.” Tagline: On our birthdays, we never remind each other about our age. We remind each other about our mammograms.

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