“Say No to Spec” 2:38
“Agencies have been doing ‘spec creative’ in pitches since the Mad Men era. But what happens when you ask people in other industries for spec work? Zulu Alpha Kilo decided to find out. Participants from shopkeepers to professionals had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry that it’s time to do things differently. After the film’s release, it sparked a worldwide debate over the value of spec work. It was featured in publications from the United Kingdom to India and translated into Polish, German, Spanish, Chinese and Thai.”