Saxx makes super comfy, high-performance underwear for men, but its old branding and packaging, uh, ahem, 'sagged' below competitors. Moving into new markets, and Saxx needed a package that would travel equally well between high-end retailers and young skate shops and clearly outline the unique benefits of this product. We created a simple, industrial box that was unquestionably masculine, with universal appeal. Now that's a nice package.
