“Entering a new category and offering a different perspective than its competitors, beloved lingerie brand Savage X Fenty wanted to launch its Sport line of athletic wear with a bang. So, we produced the brand’s first TV-driven 360 campaign, bringing all the energy, boldness and undeniable sexiness that it’s known for. Using the brand’s iconic X logo as a part of the campaign language, the Power X Play campaign featured an incredible cast of dynamic women, from supermodel Precious Lee to TikTok sensation Avani Gregg. We showed that Savage X Fenty Sport is for you—all of you—and is something you can rock no matter what you’re doing or how you’re feeling.”