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Mriganka Kalita, writer
Pushkar Patange, creative director
Leslie James, chief creative officer
BPG Bates, ad agency
Rivoli EyeZone, client
“EyeZone is a chain of eyewear stores known for its sophisticated collection of the latest sunglasses and prescription glasses from global brands. Despite diminishing eyesight, people often overestimate their ability to read, drive or perform other tasks. These posters were designed to deliver a message that it’s easy to recognize certain individuals because of their distinctive looks. But for everything else, you need prescription glasses.” 16 5/8 x 23 3/8, 4-color, digital printing.
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