“PwC tackles extraordinary and wide-ranging challenges, from using big data to fight cancer to helping a domestic airline fly internationally. But most people know very little about PwC. So we showed them, thanks to a great brief from Deutsch NY. In its first brand campaign in more than a decade, PwC’s extraordinary capabilities come to life. Beautiful interactive 3-D environments, extensive motion capture animation and rich, reactive sound design take you behind the scenes of some of the company’s most complex projects. We created a fully customized HTML5/Javascript app with a blend of HTML5 video, HTML5 audio, image sequences and manual drawing using HTML5 Canvas. Our approach ensured the site performed equally well on tablets and mobile.”