This 30-second PSA gives drivers a scholarly education on the benefits of wearing a seatbelt. Produced for the New Mexico Department of Transportation, ad agency VWK and visual effects company Brigade animated the thoughts of a physics professor as if his mind space were a chalkboard. After drawing a series of swirling equations, the professor delivers this punchline in front of a classroom: "It's quite simple, actually: avoid death or injury, a ticket from the police and two points on your license by always wearing your seatbelt." Brigade finished the sharp compositing and particle effects, from concept to completed product, in two weeks. They aimed to start saving lives as soon as possible.