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www.designbyprinciple.com

Location: Baltimore, Maryland; Cleveland, Ohio; Québec, Canada, and www.designbyprinciple.com.
Duration: One year.
Staff: Three.
Education: Ally Gerson: University of Maryland, Portfolio Center; Pamela Zuccker: University of Michigan, Portfolio Center; Jennifer Sukis: Kent State University.
Cultural Influences: Anything mid-century Modern, I Giant Leap, Eva Zeisel, vintage Fiestaware, Raymond Loewy, World Café on NPR, the great state of Texas, Visionaire, every Audrey Hepburn movie ever made, entrepreneurs, The Cremaster Cycle, French packaging, Baz Luhrmann, a box of 64 Crayolas, anyone who said you could do better.
Environment: Mies van der Rohe building in Baltimore. Victorian walk-up in Québec City. Lakeside cottage in Cleveland.
Philosophy: What is now proved was once only imagin’d. —William Blake.

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