“Plenty, an indoor vertical farming company that uses less space and fewer resources to grow flavorful produce, came to us for a rebrand with two goals: The first was to convey the uniquely craveable flavor of Plenty produce. The second was to create a warmer, more approachable brand that felt accessible to all. We used a playful color palette with a welcoming custom font that looks and feels delicious. We wanted the packaging to look more like overtly flavorful food than leafy greens, so rather than sticking to typical healthy green visual cues, we took inspiration from desirable food categories that reflects in both the identity and packaging work.”