For the first time, with the launch of this site, the contents of the Pirelli Calendar are enjoying worldwide exposure. Not for retail sale, and coveted by collectors, it’s printed each year in a limited edition. The polished pin-up calendar with images shot by the world’s best fashion photographers is, instead, mailed each year to a hand-selected group of executives. With an audience at least ten times larger than that of the print piece, this online version of the exclusive, world-famous calendar is a popular destination.

• With an eye toward modern design, the composition is pared to its essence. The deconstructed design is elegant and minimal and provides the enticing images with the prominence they deserve.

• This complete online compilation of Pirelli’s printed calendar provides immediate access to the almost four decades of images that have made this calendar such a presence in the fashion world.

• “Premium” content (in the form of videos and behind-the-scenes photos of the shoots) are offered with a a simple registration and consent process.