Powered by You 4:00 "A unique behind-the-scenes documentary on Ford Canada's Powered by You campaign created by Toronto's Young & Rubicam. The spots showcase world-famous dance troupe Pilobolus transforming itself into the shape of various Ford vehicles. The documentary features a mix of color and black-and-white imagery that accentuates the Powered by You human element. Black and white still photography was used to emphasize the artistic nature of the campaign."
