Jason Raish, illustrator
Mike Cook/
Paul Giannetta, art directors
Sean Barlow/
Stephen Stahl, writers
Sean Barlow/
Paul Giannetta/
Lisa Greenberg/
Judy John, creative directors
Judy John, chief creative officer
Leila Courey, art buyer
Anne Peck, producer
Leo Burnett Toronto, ad agency
Procter & Gamble, Bounce, client
Newspaper ads, posters and point-of-purchase for pet store chains and veterinary clinics. "People love their pets, but hate all the hair that gets on their clothes. The goal was to create work that felt more like art than print ads, something pet owners would love and share with friends, and possibly frame and hang on their walls." 24 x 36, digital.