More than 30 years old, the Pepe Jeans brand is growing like never before. For more than ten years, the design of all its stores, corners, showrooms and exhibitions has been created by Antwerp, Belgium’s Puresang. This project, in a beautiful old building of the well-known El Born neighborhood in Barcelona, Spain, is the wholesale showroom for the brand. The Pepe Jeans story began in a humble stall in London’s Portobello Road flea market. Although over the years, the brand has built a demanding and trend-sensitive clientele that likes a modern and sophisticated touch, all Pepe Jeans stores are a tribute to these roots, with old funiture, chandeliers, bric-a-brac objects and a leading role always played by a demin jeans wall and customized denim-covered furniture.