Parle Agro has been a pioneer, creating bold and innovative products and iconic brands since 1985. Headquartered in Mumbai, the beverage company is India’s largest, harnessing the abilities of 5,000 employees and 76 state-of-the-art manufacturing facilities to develop some of India’s most memorable brands and widely consumed products. Our goal with its branding was to create a unique mark that would communicate its size and boldness in the beverage category. The branding’s colors were chosen to work with the sub-brand colors of all Parle’s beverages. In addition to the branding, we developed a full website for them.”