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Jimmy Ashworth, art director
Bob Pullum, creative director
AKQA, ad agency
One of a campaign. Headline: Personal time: Palm powered handhelds let you do practically everything, even if it's nothing. "We had an extremely tight schedule and the client wanted to shoot all the ads in the Southern California area. We finally convinced them that this 'location' didn't exist there and we had to find the perfect location to make this shot work. The problem was we ended up with only two days to scour the country for the perfect spot, then get everything arranged in time to shoot. We found this location in Charleston, South Carolina. My producer, Bill Anderson, did a terrific job pulling everything together, we called it guerilla photography. It was crazy, but turned out absolutely perfect. The shoot day was one of the most relaxing I've ever had."
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