"Pacifico folklore was perpetuated in the form of hand-painted walls and ice chest wraps that evoked the dusty street art of Baja. Twenty hand-painted vintage VW vans were supplied to Pacifico distributors to promote in-bar events and for use as in-house displays. These really were the original Pacifico delivery vehicles, with surfers smuggling Pacifico up from Baja to California back in the day."
