In the true spirit of a world-class musical group, Orchestre symphonique de Québec’s management, employees and musicians all helped to implement the orchestra’s new business model this past year. As part of their strategic reflection, they identified what the orchestra’s future directions would be. Among them was the adoption of a strong brand image—one that would accurately reflect the orchestra’s mission “to offer a unique symphonic experience.” This raison d’être formed the foundation of lg2’s thinking when the ad agency’s Québec City office began creating the desired strong brand image for the orchestra. The result is a logo inspired by the shapes of classical instruments strongly associated with a symphonic orchestra. lg2 also utilized vibrant, lively images—themselves like visual melodies—and a range of colors that captures the dynamic energy of musicians playing scores.

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