“Nike Future Movement (Nike FM) houses all community-based initiatives from Nike, acting as a channel for programs such as Be True, La Familiar and We Are Born Ready, among others. Nike FM supports and amplifies the actions taken by the individual communities. These community initiatives and actions live together under the Nike FM umbrella to unite the global communities and to reach global exposure and systemic change through a sports perspective. We created a critical analysis to build the positioning for the Nike FM pillar, determining the behavior and action within. This resulted into a design system supporting the ideology of support and expansion.”
