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"We designed, edited and animated a 90-second title sequence for Aaron Sorkin and HBO's new series The Newsroom. By beginning the sequence with iconic clips of Walter Cronkite, Chet Huntley and Edward R. Murrow the sequence and the series embrace the romantic notion of news reporting as a noble profession. Original, urgent, period news graphics were designed, animated and integrated with the archival footage which all lead to a dramatic and emotional transition into the present. Led by Will McAvoy, played by Jeff Daniels, the ensemble cast is introduced and credited in a series of clips and graphics showcasing the chaos leading up to getting a story on air."
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