“To promote professional golfer Jack Nicklaus’s annual golf tournament in his hometown of Columbus, Ohio, we teamed up with the PGA TOUR to create an experimental site with an immersive storytelling format. In 36 chapters, the site dives into Nicklaus’s golfing career, from his serendipitous introduction to the sport to his college years to his post-retirement charity work, divided by portraits of the golfer from illustrator Nigel Buchanan. The majority of the PGA TOUR’s traffic is mobile, especially social media referrals, so we made this website feel as close to a mobile app as possible, using multidirectional swipe and tilt gestures as ways to navigate—the result is something akin to a Snapchat Story. The story is also developed as a progressive web app, enabling users to read it offline.”