Jean-Baptiste Levée, creative director.
“Minotaur, a flagship typeface for Production Type, was initially designed as a way to reference cubism in a typeface. The most obvious tack would be to disassemble each letter and render it broken and abstracted. That might have produced something interesting to look at but not something that can be used. Minotaur is more practical but no less interesting. Minotaur Sans, Serif and Lombardic are a collection of straight-line fonts that draw from H. W. Hershey’s 1960s early vector computer graphics.”