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Seattle brand development/design studio Kendall Ross brewed the perfect look for this artisan coffee brand for a regional chain of specialty stores. The gourmet line needed a strong look that would appeal to both locals and tourists, convey the region's coffee heritage and rise above the cacophony of coffees already in the marketplace. For the six varieties, the package design program fused a stylish combination of whimsical illustrations, crafted typography on a sophisticated silver bag to achieve the design goals. It's an artistic and effective solution that maintains the brand's existing hand-written signature and reinforces its quality and its local connection.
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