Nick Ciffone/
Dave Estrada, associate creative directors
Renato Fernandez, creative director
Brent Anderson, executive creative director
Stephen Butler, chief creative officer
Enrique Chediak, director of photography
Damion Clayton, editor
Rock Paper Scissors, editorial company
Henry-Alex Rubin, director
Matt Bataclan/
Rebecca Harris/
Scott MacMaster/
Martin Ramos, planners
Garrison Askew, associate broadcast producer
Sarah Patterson, executive agency producer
Lisa Tauscher, production company producer
Smuggler, production company
TBWA\Chiat\Day, ad agency
Molly Carter/
Jamie Davies/
Morgan Flatley/
Brett O'Brien/
Justin Smith, Gatorade, clients
"Made in New York" 1:30
"Derek Jeter is an American icon. Having spent his entire 20-year career with the Yankees free of scandal, his retirement dominated the media. With brands lining up to pay tribute to the Captain, Gatorade gave him the chance to say good-bye his way. During his final moments in baseball, Gatorade filmed him walking to the stadium on game day, thanking his fans in person."
