“Each year, Lundbeck’s employees are given a set of goals and milestones to accomplish. We were tasked with creating a unique, digestible means for delivering this content. Our solution was a 365-page desktop, tear-pad calendar. Each page featured a number and a correlating fact or data point to engage the employee. Set in monospaced font Simple, the visual consistency of the pages allowed each day’s varying content to resonate at center stage.”