“Los Angeles World Airports requested a brand strategy and media design for an installation of seven architecturally scaled installations for its new $2 billion international terminal at LAX. More than sixteen months of intensive multidisciplinary work were needed to produce an immersive multimedia ecosystem that helps brand the terminal as a destination. At its heart, a digital story is told through huge media features integrated into the architecture. As a body of work, the digital landscape at LAX presents a fresh perspective toward content in the public space and reinvents the international travel experience with emotionally meaningful content.”