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Kevin Belanger/John Ricciardella, art directors
Brian Quittenton, writer
Ian MacKellar, chief creative officer
Clockwork Productions Inc., production
Chris Rozak, production manager
Ogilvy Toronto, ad agency
Dr. Scott Petrie, Long Point Waterfowl, client
This is the world's first water-soluble annual report; it dissolves completely when it comes in contact with water. We created it for Long Point Waterfowl, an organization committed to reducing human impact on wetlands. After all, why would an organization dedicated to keeping garbage out of wetlands create something that could end up as garbage in wetlands? 48 pages, 8 1/2 x 11, 4-color, water-soluble ink, saddle stitched; report included a paper duck die cut on Disolvo stock. Corktown Printing Company, printer.
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