“The Birmingham office of Lewis Communications recently relocated to a renovated midcentury building in the heart of downtown. The need for identifying signage and intuitive wayfinding dovetailed with the opportunity to evolve our existing brand into a bold, confident identity with a dash of playfulness. We primarily employed production and fabrication techniques to honor the era of our new building. The flagpole, original to this former bank building, provided the perfect opportunity to announce ourselves to our neighbors.” Typefaces: Suisse International Mono, GT Walsheim Bold.