“Our second digital campaign for Levi’s Commuter collection, a clothing line geared toward the urban cyclist, continued with a grassroots approach to creating and sharing content. We found mobile photographers around the globe producing images and film in collaboration with Visual Supply Co (VSCO)—content that had surfaced as the most engaging and creative across all of Levi’s channels. We established direct relationships with an even larger network of new photographers this year, many of whom we found by using last year’s campaign hashtag. The photographers presented stories of local influencers from a variety of cities through films published in exclusive VSCO journals.”