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Jeremy Wirth, art director
AKQA, ad agency
Jordan Brand, client
“This was my second project for Nike’s Jordan Brand and the first time I got to work with celebrity talent—so I was a little nervous. Previously, I had taken over their Instagram account during the Summer Olympics, and I remember getting the call saying they may want me to shoot Carmelo Anthony alongside video for his new shoe. I was super excited! During the shoot, they were also filming footage for the commercial and online documentary, and these images were taken for display on a giant wall in the Harlem House of Hoops.”
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