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Larry Dodge, Skidmore Studio, illustrator
Ryan Wald, art director
Skidmore Studio, design firm
Union AdWorks, ad agency
Jeep, client
To support the launch of the Jeep Grand Cherokee Trailhawk, we created several illustrations of the majestic red-tailed hawk. These illustrations, which were painted traditionally with gouache, then scanned and finished in Photoshop, are featured in a promotional print piece for the brand. The most prominent illustration comprises a series of cutouts of a hawk in flight. When assembled, the three-piece model has a wingspan of 37 inches.
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