David Federico/
Monique Kelley, art directors
Morgan Kurchak/
Matt Williamson, writers
Lisa Greenberg/
Judy John, creative directors
David Federico/
Morgan Kurchak, group creative directors
Judy John, chief creative officer
Arash Moallemi, photographer
Dustin Rideout, planner
Anne Peck, producer
Leo Burnett Toronto, ad agency
IKEA, client
IKEA lets people take dream closets for a test ride. Many women fantasize about having their very own walk-in closet. So to promote the IKEA PAX wardrobe event, we turned elevators around Canada into IKEA walk-in wardrobes.