Responses by The First The Last.

Background: The purpose of this project was to showcase interior design studio Homecult’s projects and to convey its philosophy: on top of being trendy and functional, the ideal home is firstly neat and comfortable. Also, we needed our website to stand out among rapidly developing competition on the Ukrainian design and architecture market.

Design features: We used the core branding element of Homecult—the circle—in a way where its meanings interplay: the circle as a geometric feature as well as a group of people united by ideas or purpose. The circle was used with the slider and programmed using shader effects with a slight skew effect when dragged. All the elements have ‘magnetic’ features, making the website more responsive. That way, users don’t need to move cursors all the way to the trigger zones.

Favorite details: Every time we open Homecult, the scripted underlines that we created with SVG animations convey the feeling like the designer of the studio is marking important features of a future home interior. It feels cute!

Process: We’re used to working within tight timelines. We’d like to think that it’s only shaped us and helped us with the release of the site as you see it now.

Navigation structure: The idea behind the navigation was to keep it simple and interactive. Main projects are just one click away from you. The next project loads automatically when you have reached the bottom of the page. Features of the single-page application enable us to keep the users moving from page to page without reloading, making surfing the website seamless and fast.

Technology: The project is developed as a single-page application for ease of use. For the front end, we chose the AngularJS framework; for the back end, we used PHP with Laravel. Also, we used HTML5, SCSS as the CSS preprocessor, Canvas and the PixiJS library.