Soon Tong, Calibre Pictures And Ideas, photographer
Deng Yingzhi, art director
Elwin Chan/
Craig Love, writers
Todd McCracken/
Eric Yeo, creative directors
Iskandar Abdul Kader, art buyer
K. Cheng, Calibre Pictures And Ideas, producer
ProColor Pte Ltd, digital imaging
Ogilvy & Mather Singapore, ad agency
Health Promotion Board Singapore, client
The images were used in print (press and magazines), outdoor and online banners. Headline: I am one in a series of one. I am the ultimate limited edition. I am the choices that I make. I am.
