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"The 4,000 square-foot exhibit emphasizes the naturalistic appearance of Formica Corporation's wood, stone and tile laminate flooring. Narrow, sheer fabric banners with tree and rock images stretched 26' high. The banner forest created layers of semi-transparent dividers defining and directing traffic. A flower bed displayed non-flooring Formica products, 445 samples were affixed to stems and planted in a gravel covered bed. A flat screen presenting video rested on natural tree stump tables. Antique furniture was upholstered in dye-sublimated fabric with nature imagery. An eight-foot diameter "moon" glowed overhead. Flooring collections were featured on product paddlewheels rotating and reading from either direction. A conference room and four vignettes were constructed of simple wood slats combined with frosted, ribbed-plastic multi-wall material conjuring a contemporary notion of a forest cabin, while highlighting a multitude of product. Built structures were made of light, durable and economical materials."
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