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Michael Lewis, photographer
Mike Martin, art director
Alison Hingle, writer
Jonathan Beggs, creative director
Gerry Human/Fran Luckin, executive creative directors
Rob Frew/Paul Vermeulen, retouchers
Ogilvy & Mather Johannesburg, ad agency
McIlhenny Company, client
Putting Tabasco Hot Pepper Sauce on your food is like putting dynamite on your food. It detonates your taste buds and generates some serious heat on your tongue. We photographed food and drink at the moment a drop of Tabasco makes impact to offer an idea of what happens in your mouth when you eat food seasoned with it.
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