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The Mill, production company
Fake Love, project design and development
CAA Marketing, ad agency
Umpqua Bank, client

“In collaboration with ad agency CAA Marketing, Umpqua Bank orchestrated a partnership between us and production company The Mill. Together, we created an experiential installation, Exhibit: Growth, which toured the Pacific Northwest. A geodesic-domed theater housed a series of grand interactive projections, powered by the Microsoft Kinect for Windows V2. Inside, visitors experienced environments that portrayed a variety of negative emotions, reacting distinctly to the motion of their bodies. A lone seedling was naturally unveiled, glowing in the void. As visitors continue to gesture and move, the seed grew into a vibrant, flourishing tree. Every unique tree eventually revealed that it’s part of a bountiful forest—the Umpqua community.”

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