“Concerned about the injustices that exist in the chocolate industry, we joined forces with friends and created a product from scratch that ensured a fair deal for the farmers and showed a side of Mexico that filled us with pride. The name Cuna de Piedra, or ‘cradle of stone,’ was born from the idea that Mexico is the cradle of cocoa and that the stone is the cradle of Mexican cuisine, being one of the main materials used in the preparation of food since pre-Hispanic times. The concept of the brand is based on the juxtaposition that is the Mexican culture: We are a combination of origins, flavors, aromas and references. The central work in our packaging is a reinterpretation of pre-Hispanic sculptures and an ode to contemporary Mexican artists who work with stone.”