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Aaron Ray, illustrator/animation/director
Zack Citro, animator/design
Jesse Johnson, sound designer
Joey Bullock, producer
Legwork, production company
Cactus, client
The Legend of Your Dad 1:05 Animated spot for the Colorado Lottery's Father's Day scratch ticket promotion. "How do we do this great script justice? This was the first thing that came to mind when we sat down to design, illustrate and animate the spot. With little visual reference provided, the obvious choice was to use a storybook style to build on the visual narrative. We wanted to elevate the father figure to legendary status in a lo-fi way, as if he were built from fragments of memories. The resulting collage of patterns, images and textures creates a world filled with dragons, centaurs, sharks and just enough adult reference to hit the demographic."
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