In an age where people are always rushing, Colgate felt that it was an opportune time to remind people about Colgate Motion electric toothbrush. With 25 times the brushing action of manual toothbrush, it was targeted to people on the go. Our target audience spends a lot of time on the road. As such, we felt it was most appropriate to place the ad where it could be seen by thousands of commuters on a daily basis.
