Identity for CARIAD, Volkswagen Group’s automotive software company. “CARIAD unites software departments across the entire Volkswagen Group to imagine a new world of digital experiences. Our brand platform presents its endeavor in an engaging, focused way. A playful coded device visually encapsulates its core pursuit, making use of clean typographic elements to gesture toward the symbols of computer programming. The device can be used in two ways: playfully codifying messages and adding rhythm and energy to a range of applications. To bring code to the road—that’s the mission.”