“Better Butter Better is a campaign we created for Darigold to promote their butter, which is the gold standard in the Northwest. The butter-stick billboard raised awareness not only for the product, but also a social campaign we ran to invite contestants to say ‘Better Butter Better’ five times fast. This included the incentive to win prizes such as getting a butter bust carved of yourself and placed on a billboard. Our butter winner, Haley Alaji, became our grand prizewinner featured on our billboard. Additionally, we featured butter at our Farmalicious-designed corn maze, which attracted 40,000 families from all over the Seattle area.”