The brief was to update the 'vidpak' look which are the packages that introduce new music videos on MTV, 'Buzzworthy', 'Spankin' New', 'Exclusive,' etc. Our solution was to create 'Introguy', a character whose odd habits combined with his heartfelt love and enthusiam for music and dancing would be an inspiration to our viewers. He was introduced by this promo campaign and continues to live on the channel through a series of ten second spots which reinforce his quirky nature and passion for music.
