“Working with nonprofit Animal Alliance, we crafted a spot to shed light on a new bill passed by the Government of Ontario. Bill 156 conceals unacceptable conditions at farms, workplaces and agri-businesses; at the same time, it safeguards the financial interests of large factory-farming operations. We developed a script and visuals to balance out the serious nature of the message and create characters that the viewer would empathize with. This gives our message more staying power and helps drive the audience to learn more.”
