Chloe Lan, designer/art director
Clayton Dach, writer
Tim Hoffpauir, associate creative director
Cosmo Campbell/
Dean Lee, creative directors
Tom Froese, illustrator
Laurel Miller, production artist
Trish Beck, production manager
Roger Nairn/
Dana Rudelier, project managers
James Pelletier, project director
Chris Dallin, strategy
DDB Canada, ad agency
Al Sakalauskas/
Megan Ward, BC Egg Marketing Board, clients
“We created this innovative design to highlight the innovative thinking, smart technology and good, old-fashioned care and attention that goes into every carton of BC eggs.” Main book: 66 pages plus cover, 4-color process plus a single emboss on the front cover, 7 × 11, perfect bound, folded slipcover/poster, 24 1/4 × 22, 4-color, folded and wrapped around the main book.
