Barclays TV spot. "Many companies try to stand for innovation. Few companies understand the price true innovators pay," said James Robinson. "When Barclays first arrived on the scene, their groundbreaking, wildly successful ideas were often met with a roll of the eyes instead of a roar of acclaim. So we figured that it was only natural for them a to celebrate those for whom being ahead of their time was a ticket to both immortality in the eyes of history, and a painful death at the hands of the ignorant mob.Once we had the initial concept down, the challenge then became finding the methods of torture, abuse and execution that could be shown on Network TV. Thus was a valuable lesson learned: Burning, beating and drowning are OK, but shooting, stabbing, hanging and being torn apart by lions are not. Shooting on location in Prague with Dante Ariola was the icing on the cake.""Boldly Go" :60(Open on a castle courtyard, sometime in the Middle Ages. In the center, a scholarly looking older man is tied to a stake. Armed guards pile kindling and wood around his feet. As they light the wood, the scholar calmly looks at the camera and begins speaking)Man 1: Throughout history, new ideas have caused some people to…overreact.(Cut to a dark alley in a Bavarian village in the nineteenth century. A scientist in a lab coat is hiding, pressed up against the wall. Around the corner we can see an angry mob of villagers looking for him. He calmly speaks to the camera)Man 2: Ideas that we now call 'visionary' or 'genius' were at first met with distrust, even fear.(Cut to turn of the century England. A young suffragette is surrounded by police officers. She is being roughly pulled away from the polling station she has chained herself to. She looks up)Woman: But thankfully, there are always a few brave people who have the courage to challenge the status quo.(Cut to a fifteenth-century sailing ship in the middle of the Atlantic. An explorer is clutching his globe and maps to his chest as his superstitious crewmen chain him to an anchor and throw him overboard)Man 5: Those people who break new ground. Who think new thoughts. Who boldly go where others won't.(Cut to a man in a dark room. At first we think he is being interrogated. Someone is shining a light directly into his face, causing him to squint a little. He talks calmly)Man 6: Because it is their innovations that can change the world…(The camera pulls out and we realize that the man is giving an address at a huge conference. The light is coming from a projector that is projecting a larger image of him onto a giant screen behind him)Man 6: …and create the financial opportunities of tomorrow. Super: BARCLAYSAnncr. (VO): We're Barclays, and we bring the power of unconventional thinking to everything we do. From Investment Banking, to Asset Management, to ETFs.Super: BARCLAYSInvestment Banking. Asset Management. ETFs.Super: BARCLAYSThe Power of Unconventional Thinking.