Responses by Adoratorio.

Background: AnnaTwelve’s fragrances inspire the dream of undiscovered lands, the sailing of the seven seas and the peace of contemplating nature’s beauty when staring at the horizon. To be able to convey the research and emotion at the foundation of AnnaTwelve’s scents, we created an experience website where all of its eight fragrances may be imagined and lived via immersive, vivid tales and accurate olfactory pyramids.

The site targets two separate audiences: the first being leisure professionals—luxurious hotels, boutiques and restaurants—seeking to implement olfactory marketing as a differentiating factor from their competition, and the second is a wide range of consumers looking for scents rich in character and that could complement their homes or flats.

Larger campaign: The launch of this experience website coincided with that of the brand, which brought about the release of products in exclusive boutiques in Dubai, the launch of its e-commerce platform, and many PR, social and traditional media campaigns.

Design core: The site has a straightforward horizontal structure with great focus on the fragrances, an approach that helps achieve our most important objective: telling a story that will teleport you to the places at which these fragrances were conceived.

Favorite details: It doesn’t happen often, but we’re always very eager to work with horizontal navigation when possible. For this specific project, we felt this approach worked incredibly well in recalling glossy paper brochures, and invites the user on a varied journey between the scents and the places their ingredients originate from. Another element we’re particularly proud of is the syrupy WebGL that mimics the perfumes’ viscosity.

Challenges: The project was pretty smooth from the beginning. Our approach resonated with the client’s ideas, which translated into very tiny modifications to the website’s design—therefore, a very smooth development. If we were to select the most challenging aspect of the project, we’d most likely choose the copywriting, as we were tasked with creating reality-grounded, emotional tales for each of the fragrances.