A family-owned business based in Andover, United Kingdom, Andover Fork Truck Services offers repair services for forklift equipment, training and licensing for operators, and rentals of a wide variety of forklifts. To communicate what makes each forklift in its stock different, the company asked Romsey, UK–based design firm FHOKE for a website that would enable it to overlay specs over product imagery. In twelve weeks, the four core members of FHOKE created this site in WordPress, using a WordPress plugin to create the functionality that Andover Fork Truck Services requested. Angular forms in the design quickly catch visitors’ eyes, directing them to the services they need.