Joey Salim/
Fabian Tejada, designers
Jeremy Cox/
Jason Goodman/
Jordan Sariego/
Fabian Tejada, animators
Malcolm Jamieson/
Caleb Woods, AMC, editors
Encore Hollywood, editorial company
RJD2, music composer
Steve Fuller/
Mark Gardner, AMC/
Alan Taylor, Lionsgate, directors
Scott Hornbacher/
Cara McKenney, AMC/
Bobby Williams, Lionsgate, producers
Maribeth Phillips/
Matthew Weiner, AMC, executive producers
Todd London, AMC/Lionsgate, post-production supervisor
Imaginary Forces, production company
AMC/Lionsgate, client
The directors approached the opening title like a live-action film title project. The character's free-fall from the office suite captures the essence of the show—that of a character whose demeanor belies his inner turmoil. The fall is abruptly cut short by his composed, reclining pose. The closing image of the title sequence became the branding device for the show, as well as the image for print advertising and key art.
